the key to diner success: it promotes sharing, celebration and
romance. It turns eaters into diners and diners into sophisticated
diners and sophisticated diners into “jackpot” tables.
It enhances the both the food and the mood.
Yet, wine is confusing both server and guest. Wine Keys to
Sales Success defines the benefits to both guest and server,
demystifies wine and provides clear and easy to execute, results
based strategies for sales success!
You will learn:
Benefits of Selling Wine: The What’s
in it for the Guest, the Seller and the Restaurant.
Wine Demystification: Getting out of
the Wine Wilderness.
The Five Key Elements: The blueprint
for Wine sales dialogue
The Ten Strategies for Selling Bottled Wine:
Steps to Success.