guests
retreat to work, relax, and dine in the soft touch and privacy
of their rooms. And single business travelers are fleeing from
the “only one” syndrome of restaurants to in-room
dining. Room service is an important differentiator of full-service
hotels. Yet—In-Room Dining is often the “step-child”
department—understaffed, under trained and filled with
miscast staff.
Does your department face these challenges?
- Miscast operators with language challenges resulting in
lower sales and costly mistakes?
- Operators who are order-takers and not sales consultants?
- Servers who “drop and dash,” missing opportunities
to delight the guests?
- Operator areas that our poorly lighted, cluttered, and
uncomfortable?
- Ineffective set-up, delivery, and tray removal systems
resulting in cold food, slow service and cluttered hallways?
Address these issues and create a culture of In-Room Dining
service and sales excellence.
Part
1:
Restaurant Manager’s Tools and Systems Writing Workshop
A sound
foundation of product knowledge and service and sales practices
is essential in creating a culture of excellence.
Servers
and managers need to all be on the same sheet of music - share
a common language and must possess the tools necessary to
make them successful.
We will:
- Write
“Hook, Line and Sinker “Sales Dialogue
- Create
Glossary
- Write Server
and Operator Sales and
Service Game Plans
- Write
Branded Server Sales and Service Game Plan
Part 2: Building the Sales Cockpit
Does your operator area have poor lighting? Is it cluttered
with outdated menus and tattered lists? Turn your operators
into sales consultants and not “order-takers with the
Sales Cockpit.
We
will:
- Eliminate distracters
- Create custom sales prompters
- Construct a comfortable and professional work space
- Create service and sales dialogue
Part
3: The Seven Ways Successful Servers Sell Seminar
How much
will order takers cost you? Provide the motivation, skills
and competencies to inspire your staff to become artful salespersons,
experience makers and create lifetime guests.
These
techniques are now part of the selling cultures of major companies
in the US and abroad.
Participants
will learn:
- The
Rolodex Technique: Avoid the “yes/no”
- The
“Hook, Line and Sinker”:Build
pictures that sell
- How
to Answer the Question: What’s good? Create meal
designs
- The
Guided Tour: Make the menu come alive
- The
Grouping Technique: Create permission buying
- Story
Telling: Add pizzazz
- The
By the Way Technique: Develop savvy selling
Part
4: Presentation and Coaching for Star Performance
Every manager - every executive knows the importance of great
presentations - they make their message come alive, enhance
learning and boost morale.
And - every manager also knows the impact of effective coaching
- how it “turns talent into performance,” builds
guest and employee loyalty and brings dollars to the bottom
line. Yet - these two competencies are two of the most intriguing
and difficult to master.
Participants
will learn:
- The Ten Ingredients of a Dynamite Presentation
- The Seven Steps of Running a Magnificent Pre-Shift
- Casting for Star Performance
- Six Coaching Strategies for Star Performance
- The Art of the Coaching Conversation