The best selling definitive book (over 300,000 copies sold) on server sales and service techniques written in an easy to read style. It’s a great resource for servers and managers alike with practical and compelling tools, tips and techniques to increase sales, morale and guest satisfaction. Used by Disney, Red Lobster, Olive Garden, Marriott, and thousands of sole proprietors worldwide.

Are your pre-shifts and training sessions boring? Invest in this revolutionary new book contains 6 months of training and pre-shift material. Each of the 26 chapters contain a lesson plan, a story and a manager’s tool box. This new book is a manager’s dream. It is the first book of its kind that provides the manager with easy to follow curriculum-style training. It’s a must have for pre-shifts, training and coaching success.

In just twenty action packed minutes, Brown explains and demonstrates seven basic techniques that are both art and science—techniques which enabled him to break restaurant food and beverage sales records wherever he worked and which have improved the sales of hundreds of chains and restaurants around the globe.